what's after Red Dot prize

Recently company open ISO9001 & 13485 courses, ask all of company staffs to attend. To do business with big famous names in the world, most of them ask for ISO ( international system operation ). I work for a breast pump producer. Our OEM/ODM product was just won Red Dot breast pump design 2012. With this top prize, I don't know what lead us go, but I do know there are lots of paper work.